The three day SOCMINT training workshop will train participants how to apply intelligence analytical tools to efficiently analyze a welth of information hidden in social networks to detect early signals of important events, get a picture of public sentiment upon target topics, monitor trends, identify influencers, and extract actionable intelligence to assist decision support.
Social media intelligence (SOCMINT) is an intelligence discipline built upon tools and solutions for social media monitoring. Marketing professionals use signals and gather data inputs in social networks to process them into meaningful actionable intelligence. SOCMINT has become an important tool not only in intelligence and security work, but also in advertising and marketing domain, says a recently released market study "US Government Mass Media Market".
Spend on media intelligence information and software solutions by public relations professionals shot up 9.3% in 2017 to USD3.5 billion, according to an analysis by Burton-Taylor International Consulting:
“While the biggest Media Intelligence firms are getting bigger, there is still very lively competition,” says report contributor Chris Porter, Director at Porter Walford Consulting and a consultant to Burton-Taylor. “Several of the most established providers, including Cision, Kantar Media and Asia-Pacific market leader Isentia, have been going through a lot of internal transition.”
“Meanwhile second-largest provider Meltwater has been very busy buying up smaller companies. And newer names such as TrendKite, Mynewsdesk, News Group International, UNICEPTA or AirPR have been pressing ahead with their own alternative solutions.” SOURCE Burton-Taylor International Consulting, https://burton-taylor.com
According to Market Research Media report “The Technological and Market Dimension of Info Operations and Warfare (Influence Operations), Market Estimates“, spending on media intelligence information and software solutions by government agencies will surpass $2 Billion in 2020, while the corporate public relations professionals will spend about $4 Billion on SOCMINT in 2020. After a few years of double-digit growth, the social media intelligence market is expected to slow down and stabilize at the robust growth rate of about 7%.